BRANDING & IDENTITY

Wedged Pie Shop


Wedged is a fast-casual restaurant concept offering a variety of sweet and savory pies. The menu changes seasonally to reflect availability of ingredients. In addition to pies, Wedged offers a small selection of side dishes that can be served in triangular shapes. All food items can be washed down with a selection of hot and cold beverages. Wedged also offers basic catering services for parties, meetings and so on.

For this assignment, Wedged required a menu, magazine ad, website, and branded merchandise. The symbol in the logo may be seperated from the wordmark; together the pie wedge and the fork form a letter “W.”