PROCESS

Fredo Alvarez


Occasionally, I am my own client. Case in point: my first personal logo. Since publicly unveiling it in mid-2016, it’s been plastered on my social media profile in one form or another. Sometimes, it gets recolored for holidays or other notable occasions. The biggest challenge with this logo was figuring out how to combine my initials into a single symbol without looking too ridiculous. My sketches below reveal some thoughts I had behind that.

Above and right: Two of my sketchbook pages featuring ideas for my personal logo.

First proposed version of logo.

Portfolio cover.

Above and right: Portfolio interior pages. The blue shape on the top left corner of each page is the right leg of the logo.

FA Logo Variants for Social Media

LGBT Pride

Product (RED)/World AIDS Day

Christmas

In solidarity with the Women’s March